Tuesday, May 19, 2020

The Benefits of Teaching Critical Media Literacy Essay...

We live in an ever-changing world. Our society evolves each day, and in doing so renders certain standards and paradigms obsolete. The field of communications serves as an example of this evolution. For a long time, this sector was dominated by print media. Newspapers, magazines, and letters functioned as the primary methods of information delivery. Within recent years, however, the field of communications has experienced the emergence of a new phenomenon: the internet. The internet has altered greatly the way in which information is delivered and presented. Both interpersonal communications and news stories now can be published and accessed instantaneously. These advances have had a definite impact on all realms of†¦show more content†¦In fact, the average 18 year old student has viewed more than 350,000 advertisements in his lifetime (Semali 13). Each one of those commercials offers the viewer a small piece of knowledge. When you take the time to factor in the im pact of those 350,000 pieces of knowledge, it is not difficult to understand why many people believe that most of a student’s learning takes place outside of school. The aforementioned statistics illustrate how prevalent the media has become in the lives of teenagers. Having recognized this prevalence, we as educators must then address the role played by the media within the daily existence of students. Contrary to traditional educational dogma, it is indeed the job of the teacher to provide students with the skills needed to function in a society dominated by the media. We need to help them develop the ability to understand both traditional and non-traditional modes of communication. By this, I mean that students must be able to explore, critique, and interpret both classic literature and television advertisements. Possessing only one of these two abilities is not enough. In order to be successful in this world, a student must exhibit a penchant for both tasks. In other words, each student must possess a thorough knowledge of what is known as â€Å"critical media literacy†. In its simplest terms, critical media literacy can be defined as using pedagogy toShow MoreRelatedStudy on Technology and Media Literacy With Respect to University Students and Their Professors1079 Words   |  4 PagesThe problem posed in the study concerns technology media literacy wi th respect to university students and their professors. At the local level, some professors and university librarians may also view media literacy as a problem. Easy access to so many information and entertainment choices now requires that people acquire new knowledge and skills to make wise and responsible decisions (Hobbs, 2011, p. 14). 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